Ghostwriting for mergers and acquisitions firm.
We started working on an SEO content strategy with a large, southeastern mergers and acquisitions firm in May of 2020. Our strategy’s foundation was built on our researching and ghostwriting highly relevant, authoritative content that was requested by the firm’s senior advisors. We wrote the articles that these advisors simply didn’t have the time to write (because they were otherwise occupied with serving their clients!).
Success
In the first year, the firm saw a 17% growth in online traffic YoY. We know content marketing takes time (months) to grow, so this was a solid start. In the following months, traffic consistently increased, and 2021 saw a 57% YoY increase in traffic to the blog.
With long-term client, Buffalo Jackson Trading Co. , we started building a content marketing strategy from scratch back in 2017 in the form of a Search Engine Optimized blog that is rich with “Knowledge Center” content. Keyword research, on-page optimizations, and consistent, high quality content are the pillars of this strategy.
Lexie knew that Pinterest was an important place to feature her newly launched lifestyle brand, The Socialite —but she wasn’t sure how to tackle it, and she didn’t have the time to sift through the pages upon pages of (conflicting) advice online. Referred by a mutual friend, Lexie opted to book an afternoon with Amanda for the Pinterest Marketing Workshop . Amanda led Lexie and her intern through our comprehensive material, and she and her intern walked away fully equipped to execute their custom Pinterest marketing strategy.
