Amanda Uher Creative & Co Portfolio

Blog success strategy for ecommerce growth.

Tue, 01 Mar 2022 16:33:48 GMT

With long-term client, Buffalo Jackson Trading Co. , we started building a content marketing strategy from scratch back in 2017 in the form of a Search Engine Optimized blog that is rich with “Knowledge Center” content. Keyword research, on-page optimizations, and consistent, high quality content are the pillars of this strategy.

Success

Four years of steady growth has led to the blog consistently pulling about 40K visits per month to their website in 2021. This represents, on average, over 13% of all traffic to the store. (That’s a lot for a blog!) In September 2021, their blog pages received over 53K pageviews.

Pinterest training and management for newly launched lifestyle brand.

Tue, 01 Feb 2022 13:57:40 GMT

Lexie knew that Pinterest was an important place to feature her newly launched lifestyle brand, The Socialite ⁠ —but she wasn’t sure how to tackle it, and she didn’t have the time to sift through the pages upon pages of (conflicting) advice online. Referred by a mutual friend, Lexie opted to book an afternoon with Amanda for the Pinterest Marketing Workshop . Amanda led Lexie and her intern through our comprehensive material, and she and her intern walked away fully equipped to execute their custom Pinterest marketing strategy.

Success

As is often the case for small business owners, countless other details kept pushing Pinterest marketing to the back burner. Lexie knew, however, (now more than ever) the importance of maintaining her brand’s presence on Pinterest. So, she chose to upgrade to Amanda’s Pinterest Management Service . This allowed Lexie to fully offload the Pinterest strategy and management (the time and the mental energy!) to Amanda so that she and her intern were freed up to wholly focus on other aspects of the business.

"I can't say enough about how helpful Amanda’s Pinterest marketing workshop was! 10/10! The best part was working through things specific to my brand. I ended up deciding to use Amanda’s ongoing Pinterest management service so that I could focus on other parts of my business. It's such a relief to have someone with her expertise handling our Pinterest marketing."

Lexie Crouch

Owner and Founder, The Socialite

Ghostwriting for mergers and acquisitions firm.

Sat, 01 Jan 2022 13:52:47 GMT

We started working on an SEO content strategy with a large, southeastern mergers and acquisitions firm in May of 2020. Our strategy’s foundation was built on our researching and ghostwriting highly relevant, authoritative content that was requested by the firm’s senior advisors. We wrote the articles that these advisors simply didn’t have the time to write (because they were otherwise occupied with serving their clients!).

Success

In the first year, the firm saw a 17% growth in online traffic YoY. We know content marketing takes time (months) to grow, so this was a solid start. In the following months, traffic consistently increased, and 2021 saw a 57% YoY increase in traffic to the blog.

Get in Touch

Looking for help with ghostwriting or copywriting tasks? Contact us today, and let’s get to work.

Looking for help with ghostwriting or copywriting tasks?

Dynamic Pinterest strategies for rugged leather goods and apparel.

Wed, 01 Dec 2021 16:20:19 GMT

Back in 2014, Amanda shared with Xan Hood (Owner and Founder of Buffalo Jackson Trading Co. ) some exciting marketing possibilities she was learning. It turned out that Pinterest was not just for crafts and recipes, and even more surprising at the time, it was not just for women. The exciting news was that Pinterest held incredible potential for building an audience and attracting traffic for nearly any brand—including a leather and apparel ecommerce brand geared primarily to men!

Buffalo Jackson was Amanda’s first paying client for what has become a longstanding and successful Pinterest marketing strategy and management service.

Success

What began as a completely organic strategy (zero paid ads) has evolved to include a strategic mix of paid and organic content. Pinterest has changed drastically over the past seven years, and thanks to Amanda’s close attention, Buffalo Jackson’s Pinterest marketing strategy has evolved accordingly. Through it all, Pinterest has remained their website’s #1 socia l network referral source , and in 2021, provided an average of over 75% of their social network referrals .

Optimized landing pages for an industry leader.

Mon, 01 Nov 2021 12:52:47 GMT

With offices in multiple locations and expertise in various markets and industries, Viking Mergers and Acquisitions needed to optimize their website for search traffic from specific cities across a variety of industry targets.

Success

To accomplish this, we worked alongside SEO and PPC teams and wrote copy for 35 uniquely targeted landing pages.

Project management and site design by NinjaVision, LLC .

“I have worked with Amanda for over 7 years in content development, content strategy, Pinterest marketing and content writing. Regardless of industry, Amanda is a true professional, constantly learning the industry and voice of the brand. She does extensive research to understand competitors as well. As an added value she understands complex SEO strategy which is invaluable in a digital landscape. Amanda has never missed a deadline for me even on tight timelines and always on budget. She is extremely easy to work with, organized, and integrates well with other vendors as needed. That goes a long way for me in my role as marketing director. Highly recommend Amanda Uher for top quality Content Marketing and Pinterest Marketing.”

Sam Casey

Senior Director of Marketing, Viking Mergers & Acquisitions

Comprehensive copywriting for a fresh new website.

Fri, 01 Oct 2021 12:52:47 GMT

MigWay needed a complete website overhaul, and all web copy needed to be written from scratch. We worked extensively with MigWay’s executive team and the primary agency to establish and refine the brand voice throughout every page of their website.

Success

Extensive copy for 5 landing pages, including Homepage, About Us, Services, and more
Titles, subheadings, CTAs, button copy
Gathered testimonials from multiple clients and employees

Project management by Calvin James; site design by Jeff Sutthoff .